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Job Interviews

"Describing your talent"
Dear Andrea:

    I am trying to figure out how to describe what I do in a manner that will not confuse people. I am a designer. I see the entire scope and depth of a problem and design multi-level solutions. I designed a project to build membership in a local chamber of commerce and a way for small owners to build bridges to more mature businesses. It includes a press conference and cocktail party. I want more clients and can build a web site but no one will come if they don't understand what I do. I need a title. I would appreciate any help you can offer.

    --Designer in Palm Springs

Dear Designer:

    No wonder you're having a problem. When I hear the word "designer", I think of someone who creates a visual representation of something such as a graphic artist or clothes designer. So first, I'd suggest you not be so attached to the word.

    Let's focus on what you do and not worry so much about what you call it. The way you're describing that now, "I see the entire scope and depth of a problem and design multi-level solutions" doesn't tell me much. What kind of problem do you see? What exactly do you design? What kinds of solutions are you talking about? "Multi-level solutions" sound like you design buildings.

    Identify the problem you help solve. For instance, doctors help alleviate pain; realtors help homeowners sell their house quickly and get the most money for it. What problem do you solve? The only reason someone will hire you is when you can show them that your expertise can help them solve their problem.

    It sounds like you create projects and special events to promote a particular entity or cause. So I'd say you help businesses figure out how to attract customers, educate potential consumers or create awareness to increase business. You could call yourself a special events or special projects coordinator, promotions or marketing professional who specializes in special events.

    Before you create your web site, concentrate on the benefits you bring to a business. You, as well as anyone else who is looking for a job or clients, must be able to complete this sentence: If you hire me you'll get the following results…Your next potential customer (or boss) doesn't really care what you call yourself. They just want to know how you'll make their life better.

    © by Andrea Kay

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