Even if the economy is shaky in Asia and Latin America and
there's financial crisis in Russia, you can count on one area
of our economy to thrive and offer tremendous job opportunities--the
entertainment industry.
It's an industry that is virtually recession-proof, says
Ron Tepper, author of How To Get Into the Entertainment Business
(Wiley). Quoting the chairman of USA Networks, Inc., Barry
Diller, he says, ' "Hollywood feels less pain because it
peddles inexpensive serums for escape rather than big ticket
discretionary items," adding, ' "There is no business like
show business' and no industry that has higher unemployment
or more opportunity."
To explore what it takes to break into some of the highest
paying behind-the-scenes and behind-the-camera entertainment
positions such as director, producer, promotion manager,
website producer, talent coordinator or voice-over announcer,
you need to know a few things.
First: Relationships are king. It's a connection
business, built on friendships, explains choreographer and
dance agent Tony Selznick. But, he adds, that doesn't mean
you go around slapping people on the back.
"Learn how to talk on the telephone," says Bill Royce, writer,
producer, talent coordinator and Emmy Award winner. "If people
remember you from the telephone--that is, they remember your
personality--you will get in the door."
Second: The entertainment business is different from
the corporate world. Say, for example, you're working on
a TV series. If the executive producer is fired because the
network or money people are unhappy, there's a good chance
the rest of the executives and creative people will go too,
says Mr. Tepper. In other words, the fate of one executive
depends upon the fate of another--unlike a corporation where
a CEO can be fired without disturbing the CFO. "Downsizing
and rightsizing have taken their toll in the corporate world,
but they pale in comparison when you look at a show that
debuts and is canceled after the first two episodes."
Third: You move up if you're committed, persistent,
talented and you persevere. After your last gig ended, you'll
go to another show or project only if you have shown talent,
skill, creativity and an endless work ethic. And if you're
good, the producer you worked with previously will likely
bring you with him or her because loyalty has been built
and a bond formed.
Fourth: There's no such thing as an overnight success. "Nearly
every successful person in the business has gone through
difficulties and if there is one thing they have all learned
it is that there is nothing as predictable as the unpredictable
nature of the business. Entertainment, like other enterprises,
depends on sales."
Whether you're looking for your first job or want to make
a career change, you also need to know that it's not an easy
industry to break into, but everyone in it says it was possible
and still is.
© by Andrea Kay
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